What Happens When You Go Viral? How One Law Firm Associate Manages Her Social Media Success

“I was already at my first firm when I started gaining a following, as opposed to just getting some followers or having something go viral,” said Reb Masel, an associate at a mid-size law firm and viral TikTok content creator. “As an associate seeing that happen, where is it in our legal handbook that says, ‘When you go viral this is probably the point where you need to call a meeting.'”


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